Colorado’s tourism industry growth to create a new record

Saturday, August 10, 2024

Colorado’s tourism industry has experienced unprecedented growth in the past decade with 2023 marking another record-breaking year.

A staggering 93.3 million visitors flocked to the state, injecting a massive $28.3 billion into the economy. This represents a 31% surge in traveler numbers since 2010, excluding the pandemic downturn.

The allure of Colorado’s natural beauty, coupled with effective marketing campaigns like “Come To Life” and “Do Colorado Right,” has proven irresistible to both domestic and international travelers.

Outdoor enthusiasts, city explorers, and event attendees alike have contributed to this tourism bonanza.

The economic impact is undeniable. Over 188,000 jobs were supported by the tourism industry in 2023, generating nearly $10 billion in wages.

State and local tax revenues from tourism reached a substantial $1.8 billion, providing a significant financial boost to Colorado communities.

Denver emerged as the top tourism destination, capturing nearly half of the total visitor spending.

However, other regions, including the high country, Pikes Peak area, and Front Range, also experienced substantial growth.

While the overall tourism picture is rosy, challenges persist.

The recovery of business travel post-pandemic has been sluggish, prompting tourism officials to explore strategies to replace this segment with increased leisure travel.

Additionally, the surge in visitors has strained local resources and sparked concerns about preserving the state’s natural beauty and quality of life.

To address these issues, Colorado is focusing on extending visitor stays, attracting more international travelers, and investing in affordable housing.

By carefully managing growth and promoting responsible tourism, the state aims to sustain its thriving tourism industry while safeguarding its unique character.